Politicians can use this form of communication to test-drive policies, communicate achievements and/or their activities, get constituent feedback on important issues and accurately gauge the mood of the electorate.
This is also a very useful campaigning tool which is far more cost-effective, more immediate and which allows for very rapid changes, as campaigns often require.
As part of the general communication that politicians have with their electorate the App provides another, more cost effective, way to augment the regular newsletter.
Constituents can now respond to any message or policy that is communicated to them and provide their feedback. This empowers constituents, giving a general sense of worth by highlighting that their opinion matters, whilst at the same time enhancing a positive opinion of their local elected representative who has asked for their input.