And the further we drift from it, the more broken our political system seems to become. For instance in the UK going back sixty years, nearly eight in 10 possible voters were opting for one of the two main parties of government. For the last few British elections, it’s barely more than half that.
In 2010, in fact, just 43 per cent of the available UK electorate chose to vote for a party which could plausibly have provided the next prime minister. That’s not the share that voted for David Cameron. That’s the share that, taking turnout into account, voted for Labour and the Tories combined. Since then, though their combined share has been gradually zigzagging downwards, until in 2010 they managed only 65 per cent of the vote on a 65 per cent turnout. Looking at the polls today in the UK and in many western democracies, it seems unlikely the two party system will fare much better in the forseeable future because of widespread disillusionment and sense of powerlessness. Advocay4U is positioned to be a circuit breaker in this downward trend in the democratic process, harnessing the familiar environment of interactive media to directly connect and engage with the people who matter.
